Facts. Policy. Leadership. FPL.

    Trusted Advisors.


    Research and analysis

    Business case development



    Legislative reform

    Regulation and policy development

    Government partnerships


    Government engagement

    Stakeholder management

    Strategic media and communications advice


    FPL Advisory is a regulatory affairs firm that provides support to government, non-for-profit and corporate clients across a range of policy and regulatory reform issues.


    We help organisations in uncertain or changing environments identify strategic goals and potential risks, and undertake analysis to develop robust policy positions. We also assist in engaging with key stakeholders including government decision makers, communicating policy positions and securing project and policy outcomes.


    As trusted advisors, we work closely with the senior level of organisations to deeply understand the issues, provide subject matter expertise and advice and to both lead and support reform programs.


    Our expert team has an intuitive understanding of both private and public sector processes and priorities, and a reputation for working with the right people to get things done on time, within budget and with integrity.


    Our experience includes project managing complex policy initiatives, delivering and leading long term stakeholder engagement programs, providing advice on emerging issues and preparing detailed policy submissions. Importantly, we invest in building deep corporate knowledge about client dynamics and issues which ensures we provide proactive and value-added advice and client support and develop long term client relationships.


    Our case studies demonstrate what we do and how we go about our business. Thanks for visiting.


    Facts. Policy. Leadership. FPL. Trusted Advisors.


    Our experience


    Federal, all States and Local Government


    We support clients across many industry sectors including:

    Manufacturing | Agribusiness | Construction and building services | Financial services | Transport | Outdoor education and recreation | Pharmaceuticals | Healthcare | ICT


    We have or currently support clients across the spectrum including not-for-profit bodies, listed firms, privately held companies, government agencies and industry associations. Our case studies provide further detail on some specific activities we have undertaken.

    Research and Analysis

    Industry Association Productivity Commission Inquiry

    Federal Government


    FPL Advisory was engaged to assist a leading retail industry association understand the impact of distorting taxation arrangements for international online transactions. The analysis indicated a significant and rapidly growing price gap exposing a lack of tax neutrality that penalised onshore retailers, both bricks and mortar and online. We assisted in identifying and expanding related parties to the campaign under a broad umbrella group of like-minded small retailer industry associations and the research piece and accompanying engagement strategy and program yielded a Productivity Commission inquiry to further explore the scale of the problem and to advise on suitable reform.


    Strategy Development

    Multinational FMCG firm Government Engagement 'Reset'

    Federal Government and State Governments


    FPL Advisory assisted a multinational FMCG firm assess and reset their government engagement priorities and programs across the Federal Government and eastern seaboard State Governments. With an in depth assessment of the current operating profile, existing touch points with government and immediate and long term issues requiring execution, a 12 month strategic framework was developed. This provided a guiding strategy for senior personnel within the firm to adhere to and execute upon the range of government related issues in a consistent and effective manner.


    Policy and Legislation

    Legislative reform to boost agribusiness

    Victorian Government


    FPL Advisory was engaged to assess the potential government view and legislative reform required to permit a new crop type in Victoria. Through an analysis of existing legislative options, business case development and strategic engagement with key decision makers, a reform path was developed with government. This ultimately led to new legislation and a new agribusiness opportunity for Victoria.


    Stakeholder Engagement

    Organisational review of key stakeholders

    Federal Government and State Governments


    FPL Advisory assisted a government agency assess and refresh key stakeholders across government, industry and media. Under a new management team with a desire to capture the range of issues and stakeholders relevant to the corporate facing service delivery agency, FPL Advisory undertook a comprehensive review and developed a revised program of engagement. As a result of our support, the agency secured greater profile and awareness amongst key constituencies and established greater policy and operational links with partners.


    Non-Profit Budget Support and Stakeholder Engagement

    Securing Budget funding through advocacy a solid business case

    State Government


    FPL Advisory worked with a healthcare non-profit organisation to develop and execute a stakeholder engagement plan for government and including Budget advocacy and support.


    FPL Advisory developed the Budget submission documentation and business case for an increase in funding to support the organisation’s health promotion activities. FPL identified the relevant government stakeholders, developed a plan and calendar for effective engagement activity over the medium term. FPL Advisory supported the organisation undertake targeted engagement with government stakeholders across the key portfolio areas, as well as with Government Budget decision makers in the central portfolios.


    As a result, this organisation secured increased funding for their strategic objectives around community health.


    Non-Profit Capability Building

    Securing Budget funding through advocacy a solid business case

    Federal and State Government


    FPL Advisory worked with a non-profit organisation to deliver training and advice to their senior executives and Board around identifying and engaging with government stakeholders in order to further the organisation’s strategic objectives.


    The purpose of the training was to build capability within the organisation about how to most effectively engage government, which levels at which to engage, and the process and timing of funding decisions.


    As a result, this organisation acquired the knowledge and capability to develop and deliver an ongoing government engagement program to pursue their strategic objectives with government.


    Industry Advocacy Reform

    Developing a new model for industry representation

    State Government


    FPL Advisory was engaged by a State Government department to review the existing fragmented, inefficient and unsustainable model of industry representation across a number of small volunteer and semi-professional industry groups that were supported by the government department.


    Through analysis of the existing issues, a review of best practice models in other sectors and jurisdictions and an assessment of the need and viability of alternative models, a single entity to represent the sector was recommended and subsequently developed.


    FPL Advisory managed the complexities of diverse industry stakeholders and developed a pragmatic new entity that ensured the sector was effectively represented whilst ensuring the investment by the department in the sector was efficient and sustainable.


    Steve Cusworth

    Managing Director


    Steve leads the range of activities and advisory services undertaken by FPL Advisory for clients in the private, government and not-for-profit sectors.


    Steve has significant experience in developing and delivering long term reform programs for clients in addition to strategic engagement advice and execution activities.


    With experience as an adviser and Chief of Staff and his previous and current roles in the corporate sector, Steve has a comprehensive understanding of the tensions and demands across the government, business and not-for-profit divide.


    With significant experience across many industries, he also has a range of specific policy and commercial interests including inter-generational issues, regulatory disruption and the inherent logic of flexible workplaces for the evolving economy.


    Steve holds a Master of Commerce (International Trade and Business) and holds a Bachelor of Engineering (Electronic and Communications). He is also a Member of the Institute of Engineers, a Certified Practising Engineer (CPEng) and holds Engineering Executive status.


    Find out more about Steve at his LinkedIn profile: https://www.linkedin.com/in/stevecusworth


    Sam Perkins

    Policy Analyst


    Sam is a public policy specialist with interests across political risk and policy change management.


    He has worked for clients across the construction, insurance, superannuation, regional manufacturing and NGO sectors. His strong policy research and political, legislative and regulatory analysis skills provide foundational support for clients working in local, state and federal government jurisdictions.


    Sam holds a Bachelor of Arts majoring in politics and a Diploma in Languages in Spanish.


    Find out more about Sam at his LinkedIn profile: https://au.linkedin.com/in/samuel-perkins-68061277

    Catriona McNaughton

    Communications Analyst


    Catriona is a communications professional, supporting the broad range of stakeholder engagement activity at FPL Advisory.


    Catriona has experience across a range of communications and project management matters in a public sector context. She has significant knowledge of the processes and principles of strategic stakeholder engagement, community marketing campaigns and public and media relations. Building on her interests in economics, environmental management and urban planning, Catriona understands the need for communications to support policy outcomes.


    Catriona holds a Masters of Planning and a Bachelor of Arts majoring in Economics.


    Find out more about Catriona at her LinkedIn profile: www.linkedin.com/in/cat-mcnaughton​

    Melissa Clarkson

    Principal Advisor (Social Sector)


    Melissa specialises in developing sustainable business models and diverse funding streams for purpose-led, non-profit and community organisations.


    Melissa has over 15 years’ experience in corporate responsibility, strategy development, corporate-community partnerships, and cultural change having held senior management positions across the corporate and community sectors. She also has expertise in start ups and social enterprise.


    Melissa holds a Bachelor of Economics (Hons) and Bachelor of Science from the Australian National University. She is currently undertaking a Master of Entrepreneurship and Innovation through Swinburne University of Technology.


  • Government Stakeholder Engagement Suite

    FPL Advisory has distilled down our years of experience and current footprint and knowledge of State and Federal Government jurisdictions to develop an affordable, scalable and effective modular system to build capacity and capability for government engagement.


    FPL Advisory’s modular system of review, analysis, training and development has been designed to assist local government, non-profits and industry associations and it includes:

    • Stakeholder Audit Module
    • Stakeholder Communications Collateral Analysis Module
    • Engagement Capacity Building Module
    • Stakeholder Engagement Planning and Support Module

    Whilst each module builds on its predecessor, modules can be undertaken independently. Each module is delivered at a fixed cost to provide an affordable means to secure advice and support from our experienced team.


    Contact us at info@fpladvisory.com.au for more information on our Government Stakeholder Engagement Suite or how we may be able to assist your organisation.


  • FPL Analysis

    FPL articles responding to current policies and issues.

    March 4, 2018 · Allana Ferguson,AI,Education
    February 12, 2018 · Catriona McNaughton,Local Government
    January 16, 2018 · Steve Cusworth,Employment
    More Posts



    FPL Advisory




    +61 3 9005 0001





    Level 2, 50 Market Street Melbourne Vic Australia 3000


  • Opportunities

    Senior Counsel

    FPL Advisory partners with independent practitioners and subject matter experts on specialist projects in the public sector and commercial space so if you have 10+ years experience across areas including public policy, commercial, communications or project management we would welcome hearing from you. Contact us via info@fpladvisory.com.au for an in confidence discussion.


    FPL Advisory offers university students and recent graduates the opportunity to gain experience in a professional policy consulting environment, develop skills outside the classroom and work alongside colleagues who can provide guidance and support. Our interns must define their own professional goals during their time with us and execute on their own work program while supported and challenged by the firm, The FPL Advisory blog includes a number of articles contributed by our past and present interns.

    Social Enterprise

    FPL Advisory is working on a new social enterprise in the employment space that will test a new model for employment to address the challenges of insecure work. Watch this space for further developments through 2018.

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